Why build a mobile app for your eCommerce business?
With the growing competition in the eCommerce industry, business owners look for innovative methods to expand their business. Mobile eCommerce apps offer a chance to run your business in a convenient way.
1. Users prefer mobile apps
Look at your own habits. What do you do when you need to buy something online? Do you go to a browser and type the URL of an eCommerce website or do you go to the app directly and make a purchase? No matter how engaging the website may be, users prefer to shop from mobile apps instead of websites as they offer a more optimized user experience.
2. Better user experience
Even if you have a responsive website, the users have to sign in to make a purchase online. If you build a mobile app, users need to sign in just once when they download the app. As the users don’t need to sign in every time they want to make a purchase, mobile apps result in higher customer satisfaction. Since shoppers don’t have to switch between different tabs when using mobile applications, it enhances the shopping experience.
3. Seamless checkout with multiple payment options
Shopping cart abandonment is one of the major issues faced by retail business owners. If the customers find the checkout process to be cumbersome, they are likely to leave your site without completing their shopping. As mobile apps reduce the friction from the checkout process by making it interactive, eCommerce mobile app owners can expect a higher conversion rate. Using features such as fingerprint scanning, mobile wallets, and facial recognition can help you increase your sales online.
4. Improved engagement
Mobile apps offer a highly personalized shopping experience to the customers. Brands can engage their users, and provide a personalized experience to customers based on their browser history, purchase history, or shopping trends. Apps provide a better navigation experience to the users and also store transaction history, shipping address, and card details, it becomes easier for the customers to buy products from mobile apps.
5. Higher conversion rates
Let’s talk about the numbers. Having an eCommerce mobile app boosts your conversion rates as they translate to better brand exposure. Mobile applications drive higher conversion rates as they provide a stronger connection between users and brands. Being more flexible than websites, eCommerce mobile applications help business owners get more sales and higher profits. Using push notifications via mobile apps can help to increase sales and revenues. Sending push notifications can help brands deliver essential information to the customers, and prompt them to take action.
Originally published at https://addwebsolution.com.
