The Latest New Google Core Update is Coming in Weeks

Ashish Jain
4 min readJul 17, 2024

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Original Source: https://www.searchenginejournal.com/wp-content/uploads/2023/10/img_2023-10-05-132502-651ef1bee4f9b-sej.jpeg

Get ready! Google has announced a new core update in the coming weeks. This update is expected to change search rankings significantly, so website owners and SEO professionals must stay informed.

The last major update, known as the March 2024 core update, impacted many sites across the web. Since then, numerous sites have been waiting for improvements and hoping for recoveries, especially those affected by the previous September 2023 update focused on helpful content.

To prepare for the upcoming update, now is an excellent time to:

1. Review Your Content: Ensure your website is high-quality, relevant, and valuable to your audience. Focus on providing comprehensive and well-researched information.

2. Check Your SEO Practices: Evaluate your SEO strategies and ensure they align with the latest best practices. Avoid any outdated or black-hat techniques that could harm your rankings.

3. Monitor Site Performance: Monitor your website’s performance metrics, including load times, mobile-friendliness, and user experience. Google places a high value on websites that deliver a seamless experience to users.

4. Stay Informed: Follow updates from Google and industry experts to understand the changes and how they might affect your site. Being proactive can help you adapt quickly and maintain or improve your search rankings.

5. Engage with Your Audience: Focus on building a solid relationship with your audience through engaging and interactive content. Respond to comments, gather feedback, and make improvements based on user input.

Remember, core updates can significantly impact your website’s visibility in search results. By staying proactive and focusing on quality, you can navigate these changes and thrive in the evolving digital landscape.

Upcoming Google Core Update: What You Need to Know

Google has announced that the following core update might be released “in the coming weeks.” However, there’s no specific date yet because the update is still undergoing testing, evaluation, and approval before being integrated into Google Search.

What Google Said: Danny Sullivan, Google’s Search Liaison, explained the situation on the Search Engine Roundtable:

“We’d tell you when the next core update will be if we knew. But we don’t know exactly yet, that’s all. These aren’t scheduled for a particular day. The ranking team makes changes, tests those, and evaluates them, and eventually, we get a launch date. There have been many times I could have said, ‘Core update next week!’ because everything was on track for that to happen, but then there’s a need to do a bit more work or other things that might cause a pushback. I expect to see one in the coming weeks because that fits our general cycle. But precisely when that’s just not known yet.”

Understanding Google Core Updates

Google Core updates are significant changes to the search algorithm that can impact website rankings and visibility. These updates aim to improve the quality and relevance of search results by refining how Google evaluates and ranks content.

What to Expect from the Upcoming Update

Since the exact launch date is uncertain, here’s what you can do to prepare:

1. Stay Informed: Watch official Google channels and industry news for the latest updates.

2. Review Your Content: Ensure your website content is high-quality, relevant, and up-to-date. Focus on user intent and provide valuable information that meets searchers’ needs.

3. Monitor Performance: Use tools like Google Analytics and Search Console to track your website’s performance. Look for any fluctuations in traffic or rankings that could be related to the core update.

4. Optimize User Experience: Make sure your site is mobile-friendly, loads quickly, and provides a seamless user experience. This can positively impact your rankings.

5. Follow Best Practices: Adhere to SEO best practices, such as optimizing meta tags, using proper headings, and ensuring your site is technically sound.

Previous Core Updates

The last significant core update was the March 2024 core update, which Google described as the largest one to date. It started on March 5, 2024, and took 45 days to complete, wrapping up on April 19, 2024.

How Core Updates Affect Your Site

Core updates can have various effects on websites, including:

  • Ranking Changes: Your site’s position in search results may change.
  • Traffic Fluctuations: You might see an increase or decrease in organic traffic.
  • Content Visibility: Some pages might perform better or worse based on their quality and relevance.

What You Should Do Post-Update

After the update rolls out, here are some steps to consider:

1. Analyze Impact: Look at your traffic and rankings to understand how the update has affected your site.

2. Adjust Strategies: If necessary, tweak your SEO strategies to align with the new algorithm changes.

3. Continuous Improvement: Keep improving your site’s content, user experience, and technical aspects.

Final Thoughts

While the exact timing of the following Google core update remains uncertain, staying proactive and prepared is crucial. You can better navigate the changes and maintain a solid online presence by focusing on quality content, user experience, and SEO best practices.

Stay tuned for more updates, and monitor your website’s performance regularly to stay ahead of the curve!

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Ashish Jain
Ashish Jain

Written by Ashish Jain

Simple Human Being. Work: Offshore Web | Cloud | Mobile | SEO

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